Check out how to Start your crafts business It is not as rooted in traditional craftsmanship, but rather a promise of do-it-yourself entertainment. This should attract customers who enjoy making crafts for hobby or as a distraction that will keep their kids entertained for hours. The sans serif typeface manages to transform the heavy letters into something fun and contemporary. Removing the letters’ feet makes the typeface a little less grounded in tradition. Hobby Lobby uses sans serif, a cleaner, more modern typeface. They want to attract people who feel their work has a purpose or that it continues a tradition of hand-making home items instead of buying finished store-bought products. Joann Fabrics uses a serif typeface that communicates tradition, reliability, and respectability. There’s a subtle difference between the Joann Fabrics and Hobby Lobby logos, though. Unlike Michaels which uses a light, airy script, Joann Fabrics and Hobby Lobby use bold, heavy typefaces. They use bold typefaces that evoke a feeling of stability. Joann Fabric and Hobby Lobby take a different approach. The Michaels font is clean and sophisticated, but also fun and creative. People usually find this typeface elegant and creative. The Michaels Arts and Crafts Store logo uses script type. Logos for the arts also use typeface to communicate a brand’s message. See this fab artist and check out the colors Street Art city kitty Using them is an effective way of making a logo more attractive. Other complementary color combinations to consider include red-cyan, yellow-violet, and green-magenta.įurthermore, pairing these colors creates a strong contrast that causes logos to jump out at the viewer. Business owners who want their stores to fill the customer’s desire for fun, intelligent activities should consider following this example. More importantly, wrapping the text in a complementary blue adds intelligence and trust to the craft logo. They might feel that making crafts at home gives them a creative outlet that restores balance to their lives, or they might believe that making their own products serves an environmental purpose.Īlso, The Hobby Lobby’s orange craft logo communicates fun and passion. By emphasizing natural harmony, the Joann Fabrics craft logo calls out to consumers who feel their craft-work does something positive for the world. Its dark green craft logo communicates harmony, balance, nature, and awareness. Joann Fabric and Craft Stores, another extremely successful company in the this industry, takes a different approach. Nature and awareness colors in crafts logo The emotional, glamorous, and sophisticated aspects likely appeal to them because they want these traits to be reflected in their own craft-work. Black is also seen as glamorous, secure, and emotional.Ĭonsumers interested in buying crafting materials benefit from these uplifting qualities. Black has similar qualities like sophisticated and efficient. Therefore you need to attract them with a craft logo design that shows emotions and love. People see white as clean, sophisticated, clear, and efficient.Ĭonsumers want those positive qualities in the stores they buy from. Therefore, craft stores can safely incorporate it in their own craft logo. According to color psychologists, white evokes positive connotations. The other craft logo appears as black script on a white background. One of the logos uses white script on a black background. The Michaels craft logo appears in different colors. So, when you understand what color psychology says about people’s reactions to color, design choices become more obvious. Generally, people have a reaction or feeling when they see a specific color. Let’s talk about color psychology that gives logo designers a fast way to communicate a company’s personality.
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